Product design & strategy for startups
Whether you’re building a product from scratch or needing support for your existing offering, we can help your product team.
Case study: ViroScout
AI Virus Testing at scale
Conceptualising an AI software platform to rapidly detect viruses
Case study: IMTF
Modernising financial regtech software
Designing a flexible, multi-product, multi-brand design system
Case study: Mullvad
Redesigning Mullvad VPN
The safest, easiest, most reliable way to use the internet.
Check our Portfolio to view more of our work
Testimonials
"Having worked with Matt and Judit for 3+ years, they are a great team to work with, very productive, and contribute a lot to the quality of the product, delivering best results from proposal to production. Lots of ideas!"
Faris Dabour Co-founder & CTO, Deep Innovations
"Matt is a hugely experienced and passionate Product Designer that had a massive impact on brining to life the product. He's a great asset to the team and continues to play a crucial role in the ongoing product development."
Sam Weitzman Founder & CEO, Deep Innovations
"We hired Simple & Pretty (Matt & Judit) to help us to build our design system at IMTF. With their help, we managed to launch our first version of the design system in six months (while starting from scratch). It has been a great experience working with Matt & Judit, very responsive and accommodating with an infectious positive energy and can-do attitude."
Niko Antonogiannis former Head of Product Design, IMTF
"Great experience to work with Matt & Judit, great design input and ideas, on-time and professional collaboration and pro-actively driving things forward!"
Gion-Andri Büsser CEO, IMTF
Articles
Managing a beta program for a pool safety product powered by AI
Beta testing is a great way to conduct user research and gather feedback on your product before launch. However collecting, analysing and actioning the data can be very time consuming and resource intensive without a clear purpose.This is how I did it as a UX research team of one.
How we do pair design
Working as a design pair enables us to deliver faster, and design better. It speeds up our workflow as reduces the need of rework. It allows design improvement in the production cycle, without slowing things down.
Some considerations on hiring design help
Hiring the right design help is crucial to give you most value for money without compromising quality of outcome. Here are some considerations on four different approaches when investing on design resources for your project.
Why you should hire a design pair
Hiring two designers that work as one for your project can add more value, be less risky, and be more cost-effective than other design resources.
Judit Layana
UX Designer & Researcher
I’m an experienced UX and Research lead who’s helped companies of all sizes, startups and entrepreneurs design and build meaningful digital services since 2012. Working closely with product teams, I provide UX research, strategy and design through all stages of a product's lifecycle.
How I work
I have good track record of:
Influencing business strategy by translating research into business impact
Mapping out customer journeys for existing and new services
Gathering UX requirements that addresses both user and business goals
Providing insights and actionable UX recommendations inside fast-pace production cycles
Working remotely with distributed teams operating in different countries
I collaborate with Matt to design digital products and services that add value to users, businesses and the world we live in.
Testimonials
"Judit has been instrumental in the design, development, and optimization efforts of our beta and market products. She is an energetic leader with a can-do mentality with the experience and skills for managing and executing complex projects while working cohesively with diverse team members worldwide."
Daniel Martinez De la Peña Head of Sales, Deep Innovations
"One is able to see her talent both in the ability to understand the technological flow and interpret said flow an amazing UI/UX. Additionally, the ability to do QA and see that things were indeed done according to the plan."
Israel Mastboim Senior Developer, Deep Innovations
Matt Homer
Product Designer
I’ve been designing services, apps & websites for agencies, corporations & startups for over 20 years. I combine learnings from previous projects with design principles and business ethics to deliver effective products, with reduced cost & risk
How I work
I’m an interdisciplinary product designer who’s experienced working with multiple stakeholders, reporting to the board, collaborating with engineers and leading cross-department projects.
I have good track record of:
Leading my design process with research and evidence-based decisions
Collaborating closely with founders and C-level stakeholders
Defining product strategies based on a clear understanding of business and customer needs
Scoping and prioritising UX requirements to inform product roadmaps
Creating UI concepts to visualise brand-new product ideas
Working closely with developers and engineers while defining, conceptualising and implementing designs
Executing optimisations and automations to increase productivity and collaboration
I collaborate with Judit to design digital products and services that add value to users, businesses and the world we live in.
Big names
The Economist, Emirates Airlines, Al Jazeera, Gov.uk, NHS, American Express, Trustpilot.
Education
BSc Electronic Imaging & Multimedia Communication (2:1)
Advanced GNVQ Business (Distinction)
City & Guilds: 2-Way Radio & Microelectronics
Testimonials
"Matt is a hugely experienced and passionate Product Designer that had a massive impact on brining to life the product. He's a great asset to the team and continues to play a crucial role in the ongoing product development."
Sam Weitzman Founder & CEO, Deep Innovations
"Great experience to work with Matt & Judit, great design input and ideas, on-time and professional collaboration and pro-actively driving things forward!"
Gion-Andri Büsser CEO, IMTF
"Having worked with Matt and Judit for 3+ years, they are a great team to work with, very productive, and contribute a lot to the quality of the product, delivering best results from proposal to production.
Lots of ideas!"
Faris Dabour Co-founder & CTO, Deep Innovations